Mood in a bottle, expression in the air
At Irazmo, fragrance goes beyond scent, it’s personal expression. Each bottle is designed to capture moments, emotions, and identities, giving you a signature that feels uniquely yours.
Our founders
Irazmo is led by Nitin Bahl and Vibha Bahl, a duo with over two decades of expertise in luxury retail and firsthand exposure to renowned international brands. Having spent years immersed in the world of global luxury, they developed a deep understanding of what true luxury represents: impeccable quality, attention to detail, and an experience that stays with you.
They observed that while Indian consumers appreciate refined craftsmanship and premium fragrances, luxury often comes with an unnecessary price barrier. This insight shaped their vision for Irazmo: To bring global-grade luxury to India, without the luxury markup.
Every Irazmo fragrance is crafted using the finest-quality oils and ingredients sourced internationally, ensuring richness, longevity, and a sophisticated scent profile that rivals premium global brands. With Irazmo, Nitin and Vibha are redefining luxury, making it accessible, modern, and deeply experiential, while staying true to the essence of quality.
Irazmo: Luxury that you feel. Quality you experience. Value you deserve.
Our values
Global oils
Our journey begins with rare oils sourced from around the world, each chosen for its power to stir emotion. From earthy calm to radiant joy, every essence is a mood waiting to unfold.
Creating emotions
We don’t just craft fragrances, we compose moods. Each blend is an intimate translation of how you feel, not just how you smell.
Conscious luxury
Luxury, for us, is mindful emotion, crafted with care, intention, and balance. Every drop is designed to elevate your state of being while honoring the planet.
